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Customer feedback is crucial for any business to evolve and improve. Today we discuss how feedback — all feedback, not just positive but also negative or critical feedback — can help you tweak areas of your business by using the knowledge you gain from it to your advantage. Feedback can come in the form of client discussions, testimonials, facebook reviews and similar. We share what forms we have used and what we gained from them, as well as how we deal with negative feedback.

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